Company

Welsquare. Inc

Our history

Welsquare. Inc established on May 7, 2021, is a beauty and tattoo ink specialist company that aims to provide customers with trustworthy and safe products. Our headquarters are located in Gangnam, Seoul, and Chuncheon, Gangwon-do. We operate two main brands: Laplara (a skincare brand) and Kinink (a tattoo ink and related products brand).

Welsquare. Inc is dedicated to continuously delivering innovative products while prioritizing both safety and artistic expression. We are committed to the ongoing development of a safer, more vibrant tattoo culture worldwide.

Kinink Brand Overview

Kinink is a premium tattoo ink brand that sets a new benchmark in the tattoo industry. We provide trusted products that focus on safety, quality, and innovation for both tattoo artists and customers. Our key partners include Sungkyunkwan University Nano Engineering Research Team, H&A Pharmacam, and various collaborating tattoo artists. Kinink is available in global markets, including North America, Europe, Asia, and the Middle East.

  • Slogan: “Every stroke, a king’s masterpiece – with Kinink.”
  • Vision:
    • Trust: Safe ingredients and hygienic manufacturing processes
    • Communication: Developing innovative inks through collaboration with tattoo artists
    • Quality: Offering exceptional workability, color saturation, vibrancy, and longevity in tattoo inks
Our Mission

Welsquare. Inc is committed to offering ethical and sustainable beauty solutions to consumers. In particular, we aim to enrich tattoo culture by providing hygienic and safe products that set new industry standards for safety and quality.

The Story of Welsquare. Inc

Welsquare. Inc leverages its expertise and experience in the cosmetics industry to enter the tattoo ink market. Tattoos, once seen as merely decorative, have evolved into a form of artistic expression that tells personal stories. Despite the growth of the tattoo industry, safety and hygiene have remained critical issues. WellsCare set out to solve these problems by developing tattoo inks with a focus on safety and quality.

The Turning Point into Tattoo Ink

Tattoo ink, like cosmetics, is directly related to skin health. However, existing tattoo ink products lacked proper regulation and standards in terms of safety and quality, leaving both users and artists vulnerable to health risks. To address these challenges, WellsCare decided to use its research and technological capabilities from the cosmetics industry to create safer, higher-quality tattoo ink products.

Tattoos are works of art engraved on the skin, and like cosmetics, they have a direct and intimate connection with the skin. However, many existing tattoo inks lack proper safety standards and quality regulations. Due to insufficient quality control during manufacturing, both tattoo artists and users have been exposed to potential health risks. To address these issues, WELSQUARE has entered the tattoo ink market, leveraging its research expertise and technological capabilities built over years in the cosmetics industry.

Setting New Standards for Hygiene and Safety

Kinink has always adhered to strict quality control and hygiene standards in cosmetics manufacturing. These practices were carried over to our tattoo ink development. By conducting skin science research, we ensure the safety of ink ingredients while prioritizing the elimination of harmful chemicals. Moreover, our products are globally certified to meet international standards, gaining the trust of tattoo artists and clients worldwide.

Functionality as an Artistic Tool

At WellsCare, we believe that Kinink tattoo ink should not only be safe but also outperform existing products functionally. Tattoo ink is an artistic tool that expresses individuality and personal stories, and we aim to capture the essential features of art, such as tone, shading, longevity, and workability, in Kinink. This vision goes beyond merely creating products; it reflects our goal to drive innovation within the entire tattoo ink industry.

Our Promise

Kinink promises to offer tattoo artists and customers innovative and safe solutions, elevating hygiene and quality standards in the tattoo industry. Our ultimate goal is to enrich tattoo culture by providing a creative environment for tattoo artists and reliable results for customers.

Our Mission

Welsquare. Inc is committed to offering ethical and sustainable beauty solutions to consumers. In particular, we aim to enrich tattoo culture by providing hygienic and safe products that set new industry standards for safety and quality.

Core Values of the Brand

The brand identity (BI) of Kinink revolves around two core keywords: individuality and responsibility. Individuality represents respect for the artistic expression and personal stories tattoos convey. Responsibility reflects our commitment to earning the trust of both customers and artists by providing safe and hygienic products.